SmartTrust Adwise

Mass mobile marketing without spam

SmartTrust Adwise is an operator-centric mobile advertising platform that reaches all subscribers concurrently and in a uniform and consistent way, regardless of handset model. It does not require a data subscription or any setup, installation, or configuration by the subscriber.

SmartTrust Adwise is based on the market-leading OTA platform SmartTrust DP and on SmartàLaCarte, the leading server application for SIM-based, value-added services. It makes use of Wib technology, the de facto standard for the Dynamic SIM Toolkit, for friendly subscriber dialogues. This synergy enables SmartTrust Adwise to efficiently perform large-scale ad distribution and delivery to the entire subscriber base. The intelligence and functionality of the on-board SmartTrust Wib in the SIM enables non-intrusive ad display on subscriber handsets together with an immediate call to action, increasing the worth of the message presented.

Multiple distribution channels

The large selection of ad channels allows you and your advertisers to bring messages ever closer to specific, targeted subscribers, in tune with how they use their handsets. These channels for subscriber interaction allow event-driven display of brand information and marketing messages. Some of the events supported include ending voice calls and turning on the phone in a new roaming network. In addition, SmartTrust Adwise can embed messages in other SmartàLaCarte applications and place your information on the background of the phone’s idle screen.

Opt-out and spam control

SmartTrust Adwise provides mechanisms for filtering out target groups based on criteria provided from business support systems. A built-in subscriber opt-out option ensures compliance with national anti-spam and advertising laws.